Privacy Policy

We are committed to respecting your privacy, complying with all applicable data protection laws and regulations, including the General Data Protection Regulation (EU) 2016/679 (“GDPR”), as well as with any other applicable legislation in Romania. As one of the essential principles of this legal framework is transparency, we have prepared this document to inform you about how we collect, use, transfer and protect your personal data when you interact with us in relation to our services, including through our website.

This policy (together with the Terms and Conditions of this website and any other documents referred to in the content of this policy) aims to provide you with information about the personal data we collect from you or that you provide to us available through this website and how they will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

We reserve the right to periodically update and amend this Privacy Policy to reflect any changes in the way we process your personal data or any changes in legal requirements. In the event of any such change, we will display the modified version of the Privacy Policy on our website, so please check the content of this page periodically.

 

Who we are and how you can contact us

The data operator is SC IDEOMEDIA SRL., a legal entity of Romanian nationality, with its registered office in Brașov, Aleea Petuniei, 2, Brașov county, with order number in the Trade Register J08/1581/2008, unique tax registration code RO24018110 ( hereinafter “IDEOMEDIA”, “the Company” or “we”). For the purposes of data protection legislation, we are the controller when we process your personal data.

As we are always open to your opinions, as well as to provide you with any additional information you may need regarding the processing of your data, we encourage you to contact us at [email protected]

 

What type of personal data we process

In the process of administering this website, the Company will collect certain information (“personal data”) in relation to identified natural persons or which may lead to the identification of natural persons, which are provided by the users of this website directly (for example , first name, last name, email address, phone number) or indirectly (eg IP address).

Predominantly, the Company has in its portfolio clients of legal entities, and any personal data processed in order to carry out the activity, are represented, as the case may be, by the data of the representative of the company, of his proxy, as well as of the staff within these entities, in charge of improving the strategies and promotion processes of these customers. The processing of this data has a contractual basis, not being necessary, according to the Regulation, to express an express consent in this regard. There may also be situations when the persons concerned are natural persons, unrelated to any legal entity, recipient of our services.

We generally collect your personal data directly from you, so you have control over the type of information you give us.

 

What are the purposes and grounds of the processing

We will process personal data for the following purposes, based on the legal grounds indicated for each of them:

Browsing the Website. Use of cookies

When you visit our website, we use cookies to automatically collect technical information that can identify the user, such as your IP address, the type of internet browser used to browse our website, your operation, domain name or domain host through which the user navigates the website.

The main purpose of using cookies is to help you have an improved browsing experience and also for advertising purposes, to be able to offer you individualized content adapted to your interests and preferences. As a result, to the extent that you have consented to the use of cookies, we will use them to provide you with a personalized and relevant browsing experience on our website and to understand how you interact with the content our advertiser.

For more information about the use of cookies on this website and the purposes for which they are used, as well as the possibilities to control and/or disable cookies, please see our Cookie Policy .

Responding to your questions, requests or complaints

We will process your personal data, such as name, surname, e-mail address, telephone number and any other information or details that you may provide us in correspondence, in order to resolve and respond to your questions, complaints or your requests, depending on the communication channel through which you contact us, as described below.

This way of processing your data is based on a legitimate interest, allowing us to provide answers to your questions, complaints or requests.

Direct marketing communications

We may process personal data to inform you about our products and services, promotional offers and to subscribe to newsletters. As a general rule, this personal data will only be processed for direct marketing purposes with your consent and using the communication channels (e.g. e-mail, sms, etc.) that you agreed to when you expressed consent. However, to the extent that you have provided us with your e-mail address when purchasing a product or service from us, we may use the e-mail address in accordance with the applicable legal provisions that allow us to send you commercial communications regarding similar products or services, based on our legitimate interest in doing so; in this case, upon obtaining your email address and subsequently with each marketing message we may send you, we will give you the opportunity to object to this use of your email address (unsubscribe) .

This way of processing your data is based on a legitimate interest of the Company and/or your consent.

Surveys, customer satisfaction studies and customer feedback

We will process your personal data when you decide to participate in our surveys or market studies, customer satisfaction surveys or when you provide us with feedback about our products and services. Such personal data will be processed for the above purpose only based on your consent, also taking into account our legitimate interest in helping us to understand the needs and expectations of our customers regarding our products and services. Your participation in such surveys or market studies is voluntary. Accordingly, it is your choice whether or not to provide us with personal data (such as first and last name, information on preferences and purchasing habits or other personal data that you offer to provide us), by completing the participation forms of on our website or other similar forms provided in such surveys or studies.

Data processing for the purpose of fulfilling contractual obligations for the benefit and on behalf of customers, by managing their social media pages.

In the case of concluding contracts with our various clients, we will process your personal data, as proxies of the clients, when you access their social media pages. Such personal data will be processed for the above purpose only as a result of your intention to purchase products of our customers, your actions of accessing, evaluating, appreciating the presentation page of our customers, your participation in various campaigns advertising that customers run on their social media pages, also taking into account our legitimate interest in helping us understand our customers’ needs and expectations regarding our products and services. (For example, when you like the Facebook page of one of our customers, we will have access to the data that the Facebook platform makes available about you when you like a certain page.) Your participation in such actions, surveys or market studies is voluntary. Accordingly, it is your choice whether or not to provide us with personal data (such as first and last name, information on preferences and purchasing habits or other personal data that you offer to provide us), by completing the participation forms of on our clients’ social media pages.

This way of processing your data is based on a legitimate interest of the Company and its customers and/or your consent.

To defend our legitimate interests

There may be situations where we will use or share information to protect our rights and business. These may include:

– Measures to protect the website and users of the IDEOMEDIA platform against cyber attacks;

– Measures to prevent and detect fraud attempts, including the transmission of information to the competent public authorities;

– Measures to manage various other risks.

The general basis for these types of processing is our legitimate interest in defending our commercial activity, it being understood that we ensure that all measures we take ensure a balance between our interests and your fundamental rights and freedoms.

Also, in certain cases we base our processing on legal provisions such as the obligation to ensure the protection of goods and valuables provided by the applicable legislation in this matter.

 

How long we store your personal data

We will store your personal data only for the period of time necessary to achieve the processing purposes set out above, while complying with the legal requirements in force. If the Company determines that it has a legitimate interest or a legal obligation to further process your personal data for other purposes, you will be duly informed of this.

We estimate that the processing activities detailed above will require the storage of personal data for the following periods:

1. Browsing the website and using cookies: For the period set by Google, Inc.;
2. The answer to your questions, requests or complaints: During the duration of the contractual relationship, to which is added a period of another 4 years;
3. Organization and management of promotional campaigns, personal data: During the duration of the contractual relationships, to which a period of another 4 years is added;
4. Direct marketing communications: During the duration of the contractual relations, to which a period of another 4 years is added;
5. Carrying out surveys, market studies, customer satisfaction surveys or to obtain feedback from our customers regarding our products and services: During the duration of the contractual relationship, to which a period of another 4 years is added ;
6. Presentation of own service offers; Initiation of contractual relations; Defense of our legitimate interests: For the duration of the contractual relations, to which a period of another 4 years is added.

Once the processing period indicated above expires and the Company no longer has legal or legitimate reasons to process your personal data, the data will be deleted in accordance with its procedures, which may involve archiving, anonymizing or destroying it.

 

To whom we transmit your personal data

To achieve the goals described above, the Company uses the services of several contractual partners. Some of them have the capacity of authorized persons, such as Companies contracted for the outsourcing of legal, IT, accounting services, which carry out maintenance activities of our IT infrastructure, programming and repair of our PCs, billing and accounting, legal services of consulting, assistance and representation and are active in the IT, accounting, legal industry/sector and carry out their commercial activity in Romania, and your personal data may be provided to them for use within the limits of the obligations they have assumed towards the Society. The personal data that we disclose to the persons authorized by us, is limited to the minimum personal information that is necessary for the provision of the respective services, and we ask them not to use the personal data for any other purpose. We make every effort to ensure that all entities we work with store your personal data safely and securely.

Some of them are third parties who do not intend to process the data, but may have access to it in the performance of their tasks or in their interactions with the Company, such as companies that provide technical maintenance, financial or legal auditors.

The personal data indicated above may be made available or transmitted to third parties in the following situations: (i) public authorities, auditors or institutions with powers to carry out inspections and controls on the Company’s activity and assets, which request the Company to provide information , by virtue of the latter’s legal obligations. These public authorities or institutions can be the National Fiscal Administration Agency; (ii) to comply with a legal requirement or to protect the rights and assets of our Company or other entities or persons, such as courts, law firms; (iii) third party acquirers, to the extent that the Company’s activity would be transferred (in whole or in part), and data subjects would be part of the assets that are the subject of such a transaction.

The persons and entities to whom we may share personal data are the following:

For the purpose of browsing the website and for purposes related to the use of cookies, we may transmit personal data to analytics and search engine service providers in order for them to provide maintenance services for our website;

In order to respond to your questions, requests or complaints, we may share your personal data with our call center service providers;

For the organization and management of promotional campaigns, as well as for analyzing their effectiveness, we may share your personal data with advertising and marketing agencies or digital media agencies or social network agencies;

For direct marketing communications, we may pass on personal data to advertising and marketing agencies that carry out the communication on our behalf;

To conduct surveys or market research, customer satisfaction surveys or to obtain feedback from our customers about our products and services, we may share personal data with survey or market research service providers/ customer surveys.

 

Transfer of personal data abroad

In the context of the operations described above, your personal data may be transferred abroad to countries in the European Union (“EU”) or the European Economic Area (“EEA”).

We hereby inform you that any transfer made by the Company to an EU or EEA member state will comply with the legal requirements set out in the GDPR.

Some of the personal data listed in this privacy policy is transferred to countries that do not provide adequate protection for the processing of personal data, namely, the United States of America. This data is what Google has control over, within its Google Analytics services.

We will always take steps to ensure that any international transfer of personal data is handled carefully to protect your rights and interests. Transfers to service providers and other third parties will always be protected by contractual commitments and, where applicable, other safeguards such as standard contractual clauses issued by the European Commission or certification schemes such as the Privacy Shield for the Protection of Personal Data transferred from within the EU to the United States of America.

 

Processing the data of persons under the age of 16

All personal data processing activities presented in this Policy refer exclusively to persons who are at least 16 years old. The use of the systems, as well as the results of the processing, is prohibited with regard to children who have not reached this age without the consent of their parents/legal representatives. If, despite our reasonable efforts to prevent, such processing still takes place, we will stop it once we notice that the users have not reached the age mentioned above.

 

How we protect the security of your personal data

The company hereby informs you that it constantly evaluates and updates the security measures implemented to ensure safe and secure processing of personal data.

Despite the measures taken to protect your personal data, we draw your attention to the fact that the transmission of information over the Internet in general or through other public networks is not completely secure, there is a risk that the data will be seen and used by third parties unauthorized parties. We cannot be responsible for such vulnerabilities of systems that are not under our control.

 

Refusal to process personal data

As a private entity, there is no legal obligation under which we can claim that you provide us with your personal data. Your refusal to communicate your data to us has, in principle, no consequences for you or your experience on our website. However, to the extent that you decide that you want to benefit from the services of our company, the communication of the requested data, as described above, is inevitably necessary. Since contractual relations have arisen between the Company and you, our legitimate interest related to the mutual execution of contractual obligations will prevail over your refusal of processing, until the obligations have been fully executed and there is no prospect of concluding new ones contractual relations.

 

What rights do you have?

In the context of the processing of your personal data, you have the following rights:

1. The right of access to processed personal data: you have the right to obtain confirmation of whether or not your personal data is processed and, if so, to have access to the type of personal data and the conditions under which are processed, by addressing a request to this effect to the data operator;
2. The right to request the rectification or deletion of personal data: you have the possibility to request, by addressing a request to this effect to the data controller, the rectification of inaccurate personal data, the completion of incomplete data or the deletion of your personal data in if (i) the data no longer necessary for the original purpose (and there is no new legal purpose), (ii) the legal basis of the processing is the data subject’s consent, the data subject withdraws his consent and there is no other legal basis, (iii) the data subject exercises his right to object and the operator has no legitimate reasons to continue the processing, (iv) the data has been processed illegally, (v) the deletion is necessary to comply with EU or Romanian legislation or (vi) the data was collected in connection with information society services offered to children (if applicable), where specific consent requirements apply;
3. The right to request the restriction of processing: you have the right to obtain the restriction of processing in cases where: (i) you consider that the processed personal data are inaccurate, for a period that allows the operator to verify the accuracy of the personal data; (ii) the processing is illegal, but you do not want us to delete your personal data, but to restrict the use of this data; (iii) if the data controller no longer needs your personal data for the purposes mentioned above, but you need the data to establish, exercise or defend a right in court or (iv) you have opposed to the processing, for the time interval in which to verify whether the legitimate grounds of the data operator prevail over the rights of the data subject;
4. The right to withdraw your consent regarding the processing, when the processing is based on consent, but without affecting the legality of the processing activities carried out until that moment;
5. The right to object to data processing for reasons related to your particular situation, where the processing is based on legitimate interest, and to object at any time to data processing for direct marketing purposes , including creating profiles;
6. The right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning the data subject or similarly affects him in a significant way;
7. The right to data portability, meaning the right to receive your personal data that you have provided to the data controller in a structured, commonly used and machine-readable form, as well as the right to transfer that data to another operator, if the processing is based on your consent or the execution of a contract and is carried out by automatic means;
8. The right to file a complaint with the Data Protection Authority (ANSPDCP) and the right to address the competent courts.

The above rights can be exercised at any time. To exercise these rights, we encourage you to use the forms available on the ANSPDCP website or to send a written, dated and signed request or in electronic format to the following address: B-dul G-ral. Gheorghe Magheru 28-30 Sector 1, postal code 010336 Bucharest, Romania or by e-mail at [email protected]. Also, if you wish to withdraw your consent for direct marketing purposes, you can use the “unsubscribe” option that is included in each marketing communication.

 

Cookies policy

This policy refers to cookies and similar technologies used, as appropriate, in the website operated by SC IDEOMEDIA SRL with registered office in Brașov, Aleea Petuniei, 2, Brașov county.

Cookies are used for the following purposes:

• website operation,
• analyzing the behavior of website visitors,
• for advertising.

This policy is supplemented by IDEOMEDIA’s Privacy Policy and Site Terms and Conditions , which we encourage you to read, including useful additional information on all purposes of data processing by IDEOMEDIA, your rights, as well as exceptions and their limits etc.

Appropriate protection of personal data is an important objective for IDEOMEDIA. Our desire is to be as clear and transparent as possible about our approach to the matter. For any question, please contact us at [email protected]

 

What are cookies?

A cookie is a small piece of information that a website asks your browser to store on your computer, mobile terminal or other electronic devices through which a user accesses the Internet, in order to help the user navigate the website efficiently, perform certain functions and allow the website to “remember” the user’s actions or preferences over time.

 

What are cookies used for?

These files mainly make it possible to recognize the user’s terminal and present the content in a relevant way, adapted to the user’s preferences.

Cookies provide users with a pleasant browsing experience and support IDEOMEDIA’s efforts to provide more tailored services to users, eg: – online privacy preferences or relevant advertising. They are also used in the preparation of aggregate anonymous statistics that help us understand how a user benefits from our Internet pages, allowing us to improve their structure and content, without allowing the user to be personally identified.

Cookies themselves do not require personal information to be used and, in many cases, do not personally identify Internet users. However, there are situations when personal data can be collected through the use of cookies to facilitate certain functionalities for the user or to offer the user an experience more adapted to his preferences. Such data is encrypted in a way that makes it impossible for unauthorized persons to access it.

 

Why are cookies important?

Cookies are central to the efficient functioning of the Internet, helping to generate a user-friendly browsing experience tailored to each user’s preferences and interests. Rejecting or disabling cookies may make some of the site or parts of the site unusable.

Deactivating cookies does not mean that you will no longer receive, in compliance with the law, online advertising – but only that it will no longer be able to take into account your preferences and interests, highlighted by your browsing behavior.

Examples of important uses of cookies (which do not require the authentication of a user through an account):

• Content and services tailored to user preferences – categories of products and services.
• Offers tailored to users’ interests
• Password retention
• Retention of child protection filters regarding Internet content (family mode options, safe search functions).
• Limiting the frequency of serving ads – limiting the number of times an ad is shown to a specific user on a site.
• Providing relevant advertising to the user.
• Measuring, optimizing and adapting analysis features – such as confirming a certain level of traffic on a website, what type of content is viewed and how a user arrives at a website (eg: through search engines, directly, from other websites etc.). Websites run these analyzes regarding their use in order to improve their services for the benefit of users.

 

What cookies do we use?

Our site does not use its own cookies, apart from those included in the content of the Google Analytics service.

Types of cookies used by Google

Types of cookies used by Google Analytics

Also, please note that third parties (including, for example, advertising networks and external service providers such as web traffic analysis) may also use cookies and/or access data collected by cookies. on the website.

Each time our website introduces a new cookie you will receive a notice on the website, including a link to this policy, and you will also be given the option to disable that cookie.

All cookies used at this time will expire after the time period specified by Google, Inc. policies.

 

How do we use cookies?

A visit to this website may place the following types of cookies:

• cookies strictly necessary for the operation of the website
• analysis cookies
• advertising cookies

Our website uses Google Analytics, a web analysis service provided by Google, Inc. (“Google”) which contributes to the analysis of the use of the website. For this purpose, Google Analytics uses “cookies”, which are text files placed on your computer.

The information generated by the cookie about how the website is used – standard internet usage log information (including your IP address) and information about visitor behavior in an anonymous form – is transmitted to Google and stored by this, including on servers in the United States. Before it is transmitted to Google, your IP address is anonymized.

In accordance with its Privacy Shield certification, Google declares that it complies with the EU-US Privacy Shield Framework. Google may transfer the information collected by Google Analytics to a third party when required by law or when that third party processes the information on Google’s behalf.

In accordance with the terms of use of Google Analytics, Google will not associate the users’ IP address with any other data held by Google. We will not use cookies for purposes other than those shown in this policy.

 

How do you control cookies?

Most browsers support cookies, but users can set their browsers to refuse them and delete them at any time. You can control and/or delete cookies as you wish. You can delete all cookies that are already stored on your computer and you can configure most browsers to prevent the storage of cookies. However, if you do so, you may have to manually adjust certain preferences each time you visit a site, and certain services and features may not work.

You can block/disable cookies in your web browser settings. However, if you use your browser settings to block all cookies (including essential cookies), you may not be able to access all or part of our website, as some cookies may be strictly necessary for operation website.

You can refuse the use of Google Analytics cookies by downloading and installing the Google Analytics Opt-out Browser Add-on.

You can control and/or delete cookies as you wish. You can delete all cookies that are already on your computer and configure most browsers to prevent their placement.

All about cookies.